daily operations and performance of CharlotteRusse.com

, including ongoing content updates, promotional launches, and site optimizations.

Collaborated cross-functionally with the 

COO, CTO, Directors, Marketing Managers, and Designers

 to plan and execute marketing campaigns and strategic initiatives informed by analytics from the frontend development team.

hybrid team of in-house and overseas Frontend Developers

, coordinating with Technical Managers, Project Managers, QA Analysts, and Backend Engineers for weekly production deployments. Contributed to improving 

 for both weekly campaign releases and bi-weekly UI/UX enhancements.

technical transition from external vendors to an in-house engineering team

, establishing internal deployment and QA processes.

, modernizing the frontend architecture from 

department-wide technical documentation and specifications

, supporting consistent development standards and enabling smoother onboarding for new technical hires.

Charlotte Russe